Choose one of the two following topics and focus most of the text on it. Argue a

Choose one of the two following topics and focus most of the text on it.
Argue and support that:
1) Men are more affected by reference groups than women are when buying clothes
–    Introduce reference groups
–    Introduce the argument: This essay argues that “men are more affected… etc”
–    Use 2-3 consumer behavior theories to prove it
–    Mention every part of the essay in a sub headline so that it’s organized
•    Reference groups and their affects on buying decisions
•    What is/are the main reference group(s) that affect men when buying clothes
•    Use theories to prove it
•    How they affect them and why
•    What ages of men are mostly affected by reference groups
•    Do reference groups have a negative affect?
2) Generation Z is more affected by digital influencers and celebrities than millennials when buying clothes
–    Introduce reference groups
–    Introduce the argument: This essay argues that “generation z is more affected by… etc”
–    Use consumer behavior theories to prove it
–    Mention every part of the essay in a sub headline so that it is organized
•    Reference groups and their affects on buying decisions
•    What are digital influencers and how do they set the trends for generation Z
•    How badly are generation Z affected by digital influencers
•    Use theories to prove it
•    How they affect them and why
•    Why are millennials less affected by digital influencers and celebrities
•    Do digital influencers and celebrities have a negative affect

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